Consumidores recebem benefícios com a nova reciclagem da PepsiCo

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Depois da PepsiCo criar um caminhão feito com embalagens recicladas, agora a marca segue com o seu compromisso

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Reduzir o uso de plástico virgem em 50% e está em parceria com a startup Molécoola

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Um projeto que incentiva a reciclagem a partir de um programa de fidelidade.

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No Molécoola, consumidores poderão trocar embalagens vazias de snacks da PepsiCo por 1.500 pontos no aplicativo ou site

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Que podem ser acumulados e trocados por benefícios, descontos e produtos diversos.

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“Queremos fomentar uma mudança na maneira como consumidores(as) interagem com as nossas embalagens" afirmou Lívia Fávaro, Gerente de Cidadania Corporativa da PepsiCo Brasil.

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Para participar, basta se cadastrar no site ou app da startup e levar as embalagens até um dos pontos de coleta da Molécoola

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As estações de coleta da Molécoola estão disponíveis em algumas unidades dos mercados Extra, Pão de Açúcar, Makro, St. Marche, D’avó, COOP e lojas Leroy Merlin.

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Para saber mais, arraste pra cima.

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Veja também:

[{"selector":"#anim-38c079ca-d4d6-495c-9633-dc850ed4b755 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.179687404002955%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":10000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-b5e62fe5-c972-42e1-b71e-9b0179205a20","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2ff468f0-d7e4-470c-a7a7-32e2ab55a470","keyframes":{"transform":["translate3d(0px, 2210.74022%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] McDonald’s lança Menu Hacks que viralizaram no TikTok Bubbaloo ganha novas balas veganas Bauducco lança promoção que dará prêmios diários durante o ano todo