KFC cria seu próprio influenciador virtual

✨ O que você precisa saber:

O KFC criou um influenciador virtual, uma versão moderna e descolada do Coronel Sanders, que já está fazendo sucesso no Instagram da marca.

O influencer virtual posta fotos com seus funcionários e já fechou um publi-post com a Old Spice.

A renderização do influencer virtual é feita pela Wieden + Kennedy Portland.

Este é um recurso beta. Encontrou um erro? Envie pra gente.

A era dos influenciadores virtuais está cada vez mais próxima e o KFC não ficou fora dessa. Como uma versão mais moderna e descolada do Coronel Sanders, ícone da marca, o novo influencer já está fazendo sucesso no Instagram da marca. É errado querer ele com a Lu do Magazine Luiza?

View this post on Instagram

I may be a restaurant mogul and international inspiration, but I’m still just a kid who loves being in the kitchen. #humble It’s important never to lose sight of the things that make you who you are. For me, it’s being in the kitchen and making amazing fried chicken. That’s what got me here, and I never want to lose that young and hungry Colonel who spent all his time perfecting fried chicken. I’m still that kid who straps on an apron and makes fried chicken. And I’ll never lose that part of me. Never lose the things that make you who you are. This is part of my #secretrecipeforsuccess. #candid #candidkitchen #colonelskitchen #humble #friedchicken #advice #success #entrepreneur #behindthecurtain #keys #respect #inspiration #positive #positivethoughts #artistatwork #majorkey #cookingram #cooking

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A post shared by Kentucky Fried Chicken (@kfc) on Apr 9, 2019 at 1:05pm PDT

No perfil do KFC você já encontra a descrição como “Virtual Influencer” e o novo Coronel Sanders posta até fotos com seus funcionários.

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Dropped by to see the team. Teams are so important. Having all the right people together is everything. I put so much work into getting the right people for the team. Always be on the lookout for great talent and great additions to your team. Having a great team is a big part of my #secretrecipeforsuccess. #team #teammembers #surprise #friedchicken #advice #success #entrepreneur #behindthecurtain #keys #respect #inspiration #positive #positivethoughts #artistatwork

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A post shared by Kentucky Fried Chicken (@kfc) on Apr 15, 2019 at 9:03am PDT

A renderização é feita pela Wieden + Kennedy Portland e já tem tudo pronto para continuar a carreira como virtual influencer, onde inclusive já fechou um publi-post com a Old Spice.

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#ad Self-care is really important. It’s a cliche, but it’s true that when you look good you feel good. And @oldspice definitely helps me look good and feel good. I use Moisturize with Shea Butter Body Wash ’cause #menhaveskintoo. Then I use beard oil to get my beard luscious and patently Colonel. Take some space for self-care, so you look good, then you feel good, then you are more good with yourself, then you can go get your dreams. Like starting an international series of chicken restaurants. Small things like self-care have a huge impact on beard confidence and beard look, which has a huge impact on your goals. That’s why self-care is such an important part of the #secretrecipeforsuccess and it will help you achieve your goals too. #beardhealth #protip #ad #selfcare #beard #taketimeforyourself #artistatwork #lookgoodfeelgood #thisishowyoudoit #friedchicken #advice #success #entrepreneur #behindthecurtain #keys #respect #inspiration #positive #positivethoughts #artistatwork #grooming #clean #shave #mensgrooming #virtualcolonel

A post shared by Kentucky Fried Chicken (@kfc) on Apr 11, 2019 at 3:13pm PDT

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