Stranger Things usa código morse em logo pra se comunicar com público

[{"selector":"#anim-5e3c19b0-7086-45e0-ac95-091b0b9ce2ae [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(4.212999716712017%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":10000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-341feace-2078-404c-a60a-fbaffb316900","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-89405b25-3b04-427e-9530-0945cb435bb4","keyframes":{"transform":["translate3d(-114.6875%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] STREAMING Toque para avançar >>

Em comercial na final do BBB, Netflix enviou mensagem para o público utilizando código morse em seu logo

[{"selector":"#anim-f08b7075-5090-48a6-89ec-da49c5ff637d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eba2af72-b97e-4151-a174-ecde917b365d","keyframes":{"transform":["translate3d(-115.63519%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Saiba mais

A Netflix aproveitou a audiência da final do BBB 22 para se comunicar de uma maneira um pouco diferente com seu público

[{"selector":"#anim-28a858dd-5bbe-40a7-a237-df0f0e7d993f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9d36eae8-b39e-440a-a421-ad10984a9f66","keyframes":{"transform":["translate3d(-114.92064%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

No comercial em que promove a mais nova temporada da série Stranger Things, a marca utilizou seu logo para transmitir uma mensagem em código morse

[{"selector":"#anim-82d3da2e-cae5-4c13-b307-fbbbf5582f55","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2e36dce6-9ec6-4680-a926-c02110a5c569","keyframes":{"transform":["translate3d(-115.63519%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Quem assistia ao filme podia ver o logo da companhia piscando de maneira desordenada do início até o fim do comercial

[{"selector":"#anim-67a12a1d-5532-4743-a4f2-335f88b3b296","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b73af9b7-5b4e-4243-991d-0d02eb4dbe3c","keyframes":{"transform":["translate3d(-115.28663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Saiba mais

De acordo com o perfil Stranger Things Brasil no Twitter, o código morse revela uma mensagem exclusiva para os fãs da saga no Brasil

[{"selector":"#anim-eee51c7c-b73b-4a29-ab65-808e95cbd10b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4a6c4ad6-506c-47a6-a2b3-9dbd4155be21","keyframes":{"transform":["translate3d(-115.96091%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

“SOS Nerds do Brasil. O bagulho tá sinistro. Precisamos de aju[da]”

[{"selector":"#anim-f2501c3a-bb2e-4f3d-9349-7c01daf0e854","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7afa0b7e-2bc8-4c86-a130-52476590b59b","keyframes":{"transform":["translate3d(-115.63519%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Nas redes sociais o público adorou a brincadeira

[{"selector":"#anim-55ff7815-56c8-45e2-a6d2-a1a2fa96a024","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-28851037-65e2-4680-97df-5ba34688262d","keyframes":{"transform":["translate3d(-114.87342%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Saiba mais

Houve até quem achasse que a publicidade estava melhor do que o conteúdo apresentado na final do BBB

[{"selector":"#anim-760de5a9-3f96-4564-b7f7-3b635098feb4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6eaecdde-f3df-4aa2-9228-155b6824d8a4","keyframes":{"transform":["translate3d(-115.30945%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Para saber mais, arraste para cima

[{"selector":"#anim-ed281548-a50d-4ff0-ad7d-8cef9246f99f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-63.7150000885995%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":10000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-dca3bef0-1a1e-45a3-bf62-fb6e702cf594","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-86dd71ba-a399-4f05-a1c3-bb4decdcede7","keyframes":{"transform":["translate3d(0px, 346.58115%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Saiba mais

Veja também:

[{"selector":"#anim-9de9448c-5b63-48d8-8841-c6d9687da286 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-63.50400008728075%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":10000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-37d9128a-b166-4ab3-afc5-5870311cf984","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c4cb90d1-b429-4c9a-82d6-ffcb93cd8d71","keyframes":{"transform":["translate3d(0px, 2210.74022%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Briggs passa bastão para Mion em comercial de Lightyear Promoção do Burger King incentiva uso de Pix via RecargaPay Motorola lamenta resultado do BBB com provocação a concorrentes