Sol lança garrafa que revela mensagens com a luz solar

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A Sol, cerveja premium lager e de origem mexicana do portfólio da Heineken Brasil

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Lançou uma cerveja com uma garrafa bem diferente e criativa, a Solar Bottle

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Que quando sua embalagem é exposta à luz solar, é revelada mensagens positivas aos consumidores.

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A ideia do lançamento é a cerveja ser um convite para o consumidor se reencontrar com o sol nesta estação.

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A nova garrafa já está disponível em todo o Brasil, no tamanho de 330ml, mas é apenas uma edição limitada

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Já a receita da bebida segue mantendo a mesma que os consumidores conhecem, com 4,5% de teor alcoólico.

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"Queremos conectar as pessoas à energia positiva do sol" afirma Karina Pugliesi, Gerente de Marketing do Grupo Heineken.

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Com rótulos fotossensíveis criados através de uma tecnologia importada, todo o envasamento ocorre no Brasil

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Para saber mais, arraste pra cima.

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Veja também:

[{"selector":"#anim-746f978f-68de-45fc-aaa5-cbfdf4d012f2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.179687404002955%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":10000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-13513391-962f-4897-9f76-22222e56ab8d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-912b3512-5403-47ad-a657-b0dee10182ba","keyframes":{"transform":["translate3d(0px, 2210.74022%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Nespresso relança linha especial de verão Nova embalagem da Colorado é feita de cacos de vidro reciclados Adidas lança tênis com bolsinha da Prada