No Carnaval, Brahma traz latas das escolas de samba do Rio

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Latas homenageiam 12 escolas de samba do grupo especial

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Recentemente nós falamos aqui da importância de adaptação das marcas para festivais regionais do Brasil, trazendo marcas que deixaram seus brand books de lado para celebrar a cultura do Festival Folclórico de Parintins

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Agora é a vez de ver o mesmo acontecer com outra grande festa cultural brasileira, o Carnaval

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Brahma já saiu na frente com uma campanha que deve repercutir muito nos próximos dias

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A marca decidiu celebrar a chegada da festa que tem a cara do Rio de Janeiro trazendo latinhas personalizadas e inspiradas em cada uma das escolas de samba do grupo especial

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São pelo menos 12 latinhas diferentes, cada uma trazendo as cores, elementos e o nome das escolas de samba ajudaram a construir a história do carnaval do Rio

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Beija-Flor, Grande Rio, Imperatriz, Mangueira, Mocidade, Portela, Porto, Salgueiro, Tijuca, Tuiuti, Vila Isabel e Viradouro

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Além das cores, as latas trazem porta-bandeiras com a bandeira respectiva de cada escola de samba no rótulo

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Veja também:

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