Sprite lança garrafa transparente

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A mudança faz parte do compromisso da marca por um Mundo Sem Resíduos

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A Sprite está de cara de nova, a sua tradicional garrafa verde agora ganha um novo look

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A marca anunciou a troca de sua característica garrafa verde para transparente, mantendo seu delicioso sabor limão

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E traz novo lema “Transparente é o novo verde”, mostrando a importância do ESG para a empresa

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The Coca-Cola Company anunciou a mudança como parte do seu compromisso por um Mundo Sem Resíduos e como signatária do Pacto Global pela economia circular da Organização das Nações Unidas (ONU)

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A mudança está sendo realizada mundialmente, e já traz campanhas internacionais

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E vamos apenas dizer que essa novidade está com três semanas de delay comparado ao Estados Unidos, onde já lançou campanha com astros da NBA

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Para compartilhar a nova embalagem, a Sprite usou ninguém menos que Anthony Edwards e Trae Young em sua campanha norte-americana

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Para saber mais, arraste para cima

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Veja também:

[{"selector":"#anim-4222c7a8-7586-4322-a829-d2f2a7dcaabe [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.179687404002955%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":10000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-3f06f9d4-3937-44e8-a3b5-ff40459c17ce","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-92dea500-fe02-41c6-80b0-ac320b0b31dd","keyframes":{"transform":["translate3d(0px, 2210.74022%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Horizon Zero Dawn irá virar série pela Netflix The Umbrella Academy é renovada para sua quarta e última temporada A Casa do Dragão é renovada para a segunda temporada pela HBO