Fiat, Avon, PicPay e Engov mantêm posições de destaque nos merchans do BBB22

[{"selector":"#anim-9b6a897a-86c4-4b68-8d92-f3417dad9723","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-573664c3-2f83-4358-99d7-c35d43d73d1f","keyframes":{"transform":["translate3d(-114.375%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4773d3e4-f219-4763-825d-704c61a51790 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(65.6174876958431%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":10001,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] TELEVISÃO Toque para avançar >>

As marcas foram, até agora, as que tiveram mais engajamento do público

[{"selector":"#anim-ba87bc8a-2628-43f0-a142-66c1ff89dabd","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-842ccacd-16ca-4bf9-a5e2-60ecb1fc35e5","keyframes":{"transform":["translate3d(-115.63519%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Saiba mais

Desde a edição passada do Big Brother Brasil, vemos muitos merchans dos patrocinadores dentro do reality show, consequentemente, o público também acaba comentando sobre isso nas redes sociais

[{"selector":"#anim-a512e9fd-691e-465c-90b4-180c6d317a5d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-526a6f74-a42c-4b0f-b949-60c371baa58b","keyframes":{"transform":["translate3d(-115.63519%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

E aumenta ainda mais a visibilidade dessas marcas, com isso, o BBB22 atingiu o recorde histórico de ações publicitárias

[{"selector":"#anim-3f4e6d8b-dd1a-420d-ace1-d0116853ecc8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-10a7c817-3c02-41b7-9530-00b6e92ff158","keyframes":{"transform":["translate3d(-115.63519%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

No mês de Janeiro, foram ao ar 19 ações de merchandising, 10 a mais que em 2021

[{"selector":"#anim-0aa97303-9590-4917-8f47-ff7780f5a750","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8144c719-1d8b-45b1-9e7f-25b16aabd4fb","keyframes":{"transform":["translate3d(-115.28663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Saiba mais

E a interação do público com as primeiras ações de merchan (entre 17 e 27 de janeiro) demonstra efeitos de lift similares a 2021

[{"selector":"#anim-722cfd31-ba49-45c9-8e4e-5958c73b7819","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ce80df43-8f15-4f2a-9fcb-2a7bfe5e9ea8","keyframes":{"transform":["translate3d(-115.63519%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Indicando um excelente potencial para os patrocinadores, segundo estudo da Tunad, primeira plataforma de moment marketing da América do Sul

[{"selector":"#anim-529dc572-e400-43f9-b906-8fb84b7e3324","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1e6c754b-1306-469a-9397-4ca46aae6c91","keyframes":{"transform":["translate3d(-115.63519%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Entre as ações, as que mais repercutiram foram as de Fiat e Engov, obtendo picos de crescimento de buscas acima de 10.000%

[{"selector":"#anim-d50ea4ab-6c5f-43b7-a1b6-35f06f99092e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d94a5b9e-ec91-4f27-b321-7cc85333fb65","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Saiba mais

PicPay teve a ação de efeito mais prolongado, mantendo o interesse da audiência por 1 hora

[{"selector":"#anim-99b99368-4b0d-44f5-804e-9fdad52c9b61","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-883b3606-e56b-466c-b41a-3e82e0b2a78c","keyframes":{"transform":["translate3d(-115.09434%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Para saber mais, arraste pra cima.

[{"selector":"#anim-3da5d2cb-1460-4d69-87b8-b89f4cdcd608 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-66.53019802689651%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":10000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-aa2d36ad-f224-4180-8b50-4c9811ad8e51","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2f9a6450-3408-4c2e-a851-132985678d0a","keyframes":{"transform":["translate3d(0px, 396.64578%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Saiba mais

Veja também:

[{"selector":"#anim-b366adf4-b9d8-4d84-9590-055d1fc6dc13 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.179687404002955%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":10000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-11c82813-b747-4291-adab-51454d418175","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-27a8fc3f-9bbc-4d74-89d6-11a25d19edb9","keyframes":{"transform":["translate3d(0px, 2210.74022%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Reserva lança short que muda a estampa quando está molhado Estácio une Juliette e Anitta pela primeira vez em um comercial Del Valle Kapo distribui caixas de lápis de cor para a volta às aulas