Pega Esse Sabor: Coca-Cola Sem Açúcar ganha novo slogan global

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A marca também anuncia sua nova campanha global projetada digitalmente para impulsionar o crescimento da Coca-Cola Sem Açúcar

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A The Coca-Cola Company anunciou hoje o lançamento de sua nova campanha global a fim de estimular a experimentação da Coca-Cola Sem Açúcar

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Com novo slogan ‘Pega Esse Sabor‘ lançado globalmente, a campanha busca impulsionar o crescimento da Coca-Cola Sem Açúcar

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A The Coca-Cola Company afirma que a iniciativa foi criada em parceria com o WPP OpenX, na campanha #PegaEssaSabor, em inglês #TakeATaste

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O ilustrador britânico Jack Teagle criou uma identidade visual lúdica com um elenco de personagens animados

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Segundo a The Coca-Cola Company, os sedentos “ladrões” darão vida à mensagem #PegaEssaSabor nas redes sociais

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Como podemos conferir essa temática dos ladrões no vídeo publicado pela Coca-Cola em seu perfil oficial do Instagram, onde uma pessoa tenta experimentar/roubar a Coca-Cola Sem Açúcar de outro consumidor

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Além disso, foi confirmado no comunicado que a Coca-Cola EUA irá criar embalagens da Coca-Cola Zero Sugar e Coca-Cola Zero Sugar Zero Caffeine exibirão mensagens alegres

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Para saber mais, arraste para cima

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Veja também:

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